In 2007, with the help of numerous volunteer public information officers from around the country, Clear Roads initiated a national multimedia winter driving safety campaign.
Using the slogan “Ice and Snow…Take It Slow”, Clear Roads developed a standard logo and a range of sample campaign materials for customization by state and local organizations for their winter safety programs.
Download the winter safety campaign materials using the links below. If you have difficulty with any of the links, please contact Greg Waidley.
Note: The winter safety campaign logo is intended for public relations purposes only. Please be careful not to use it as a traffic control device.
| Public Safety Announcements Plowing Video Driver Behavior Messages Photos Notepad Bookmarks |
Ad Slick Samples Bumper Sticker Slim Card Handout Logos Window Cling Posters |
Winter Safety Campaign Rollout
The Winter Safety campaign was launched by Clear Roads in 2007 and was rolled out across the country. Many state and local agencies customized the campaign materials to promote these messages within their own states. Click here to see examples of their campaign rollout materials.
| Public Safety Announcements | ||
|---|---|---|
| Video Files | Time | Download |
| Final Speedometer 7 seconds | 7″ | ZIP | WMV |
| Final Speedometer 15 seconds | 15″ | ZIP | WMV |
| Final Speedometer 30 seconds | 30″ | ZIP | WMV |
| Audio Files | ||
| To listen to one of the audio files, click on the link for your preferred file type. Then save the open file to your computer by choosing the save option under the “File” menu in your browser or media player. | ||
| Title | Time | Listen/Download |
| Driving Safety Tips | 60″ | MP3 | WAV |
| The First Storm is Worst | 30″ | MP3 | WAV |
| Reduce Speed for Safety | 60″ | MP3 | WAV |
| Safety Around Snowplows | 60″ | MP3 | WAV |
| Preparing for a Trip | 60″ | MP3 | WAV |
| Driving Safely in Winter Conditions | 1’21” | MP3 | WAV |
| Advice for Driving Around Snow Plows | 1’32” | MP3 | WAV |
| Reduce Speed with Dennis Burkheimer | 1’39” | MP3 | WAV |
| Safe Travel Around Snow Plows with Dennis Burkheimer |
1’48” | MP3 | WAV |
| Safe Travel Around Snow Plows | 1’19” | MP3 | WAV |
| Don’t Crowd the Plow | 1’28” | MP3 | WAV |
| General Driving Safety Tips | 1’31” | MP3 | WAV |
| General Driving Safety Around Snow Plows |
1’42” | MP3 | WAV |
| Radio Scripts | ||
| Clear Roads Campaign radio PSAs Wisconsin 5-11-07 Word Document (30 KB) | ||
| Radio scripts from Iowa 5-25-07 Word Document (50 KB) | ||
| Flash Ads | ||
|---|---|---|
| Download |
| Video |
|---|
| This video contains various footage of snow, plowing and clearing roads courtesy of the Colorado Department of Transportation. To download this video file, click “.MOV” which will open the video in a new window. Then in the File menu of the browser or media player, select “Save Page”. If you are interested in a full resolution DVD please contact Greg Waidley. snowclips.mov (9 MB) |
| Driver Behavior Messages |
|---|
| Condensed Winter Driver Safety Messages Word Document (56 KB) |
| Photos |
|---|
| Below are three photo albums with various winter related images. To save an image in an album, click on the desired thumbnail, which will open the full size image in your browser. Then right-click (Ctrl-click on a Mac) and select “Save Image As…”. Plows/plowing/salting Snowy roads Miscellaneous images |
| Notepad | Bookmarks | Ad Slick Samples | ||
|---|---|---|---|---|
| To preview an image larger, click on the desired thumbnail. Image will open in a new window. | ||||
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| 4.25″ x 5.5″ PDF (124 KB) PSD (900 KB) |
2.6″ x 8″ PDF (176 KB) AI (924 KB) |
2.6″ x 8″ PDF (288 KB) AI (780 KB) |
PDF (972 KB) | |
| Bumper Sticker |
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 4″ x 14″ PDF (28 KB) AI (268 KB) |
| Slim Card Handout | Window Cling |
|---|---|
| To preview an image larger, click on the desired thumbnail. Image will open in a new window. | |
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| 3.5″ x 8.5″ PDF (128 KB) Folder containing individual graphic files ZIP (1.9 MB) |
3″ x 4″ PDF (148 KB) PSD (548 KB) |
| Logos | |||
|---|---|---|---|
| To preview an image larger, click on the desired thumbnail. Image will open in a new window. | |||
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| 3.5″ x 3″ PDF (68 KB) JPG (48 KB) ZIP (788 KB) All working graphic files for logo (EPS, TIF, JPG, PDF) |
5.14″ x 4.47″ TIF (1.2 MB) ZIP (884 KB) Gray scale logo with separations |
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| Posters | |||
|---|---|---|---|
| To preview an image larger, click on the desired thumbnail. Image will open in a new window. | |||
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| 8″x10.7″ PDF (124 KB) EPS (1.3 MB) |
8.5″ x 11″ PDF (1 MB) EPS (18.9 MB) |
8.5″ x 11″ PDF (102 KB) EPS (1.1 MB) |
8.5″ x 11″ PDF (98 KB) |
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 Front |
 Back |
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| 4.5″ x 11″ PDF (1 MB) |
24″ x 36″ PDF (9.7 MB) |
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| 16.5″ x 11″ PDF (10 MB) PSD (65 MB) |
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